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The Optimizer

I had a conversation recently with a good friend where I was talking about some things that had been frustrating me, things I wanted to change about my current situation. My friend was too polite to say it, but as I listened to what I was saying, it sounded a lot like whining.

The thing is, I’m perfectly happy, probably as happy as I’ve ever been. I have more support and more freedom to do my best work now than I ever have before. Since I started working from home, I have more time and more energy to focus on the things I get the most satisfaction from, both work and personal.

As cheesy as it sounds, my life has never been better. But still I’m thinking obsessively — and talking anybody’s ear off who will listen — about how I could make the situation better.

I’ve noticed that I go through a pretty consistent cycle with projects. I always start with ambitious plans and a lot of optimism, but progress is slow. Then something clicks and there’s a rush of momentum to get the ideas down as they come. Then there’s a practical push to make things work, and usually some of the more ambitious ideas get brought down to earth or thrown out altogether. Once it’s out there, there’s usually a very short amount of time where I’m actually happy with what I’ve accomplished.

After that brief moment of satisfaction, I immediately start to see everything that’s wrong or missing and start obsessing over what should be different or better. From that point on I’m incapable of being satisfied with the finished product.

I think that’s one of the reasons I feel like I’m best at redesigns—taking something that works and making it better. It’s just the way my brain is wired. The first thing I think about when I use something I really like is how I could make it better. It’s not an ego thing, like I think I could have done it better in the first place. It’s just that I think it’s fun, and my brain just runs away with it. I read books and think about the movie. I use websites and play games and think about the redesign.

I think there’s a kernel of that attitude — or something like it — that’s just part of being a designer. Some people are idea people, some people are artists, some people think in systems, some people have a more organic approach. Everybody is wired up to naturally tune in on one or another of those aspects, or some combination that gives you your focus. It’s what makes you do what you do, because you can’t help thinking about the world that way anyway.

I’m an optimizer. What’s your excuse?

Comments / Add yours…

  1. Matt Wilcox 4:42 p.m. on Apr 12th, 2008

    I think I'm similar. I can spot problems very quickly, and I can usually think of alternatives or possible solutions pretty fast too. But when it comes to starting from scratch, or having some sort of original vision... that's very hard and very rare for me.

    Give me a starting block and I'm fine. Give me a blank canvas or no restrictions and I'm lost.

    I obsess over the details too. It irritates me no end if I can spot obvious problems that are not within my power to correct. Certain choices clients make for example, while they're the client and they pay the bills, it just sits badly with me that something is committed to which I know is not optimal.

    For example the UK road safety adverts. Whoever thought them up has, to my mind, made so many mistakes that it almost angers me. We have this sort of thing: http://youtube.com/watch?v=HVzsMXTPop0

    It's shot like a movie. There's background music, slow motion, cinema lighting, a mini story, characters, cinema pans... and every single one of these things isolates us from the message. Every single one of these techniques shouts to our psyche that what we are watching is made up, that it is entertainment. It divorces the experience of watching from the message intended. Compare with a french example: http://www.youtube.com/watch?v=oOyd21YKxfM

    Reality is reality. If you're intending to make a viewer pay attention and relate something on their TV to their own life, then present it as reality. And in reality there's just the event. There's no backing music or camera pan or mini story.

    I spot this sort of stuff all the time. But if you asked me to produce a road safety ad from scratch, I'm sure I'd botch it.

    Shoulders and giants. It's the only way I know.

  2. Jacob Kaplan-Moss 6:31 p.m. on Apr 12th, 2008

    Man, I totally hear you.

    The constant theme of my internal dialogue is my pragmatism arguing with my ambition. I'm constantly trying to accomplish things that, while technically possible, are simply not feasible. It seems nearly impossible to find the right balance between "right" and "right now."

  3. Angelo Simeoni 8:06 p.m. on Apr 12th, 2008

    Wilson, when's the last time you created for creations sake? No clients, no schedules, no money, nothing but the pure act of creating? For me, it was before preschool.

    I've been thinking lately that there might be something to it. It sounds pretty crunchy, but it could just need to marinate as an idea for a bit longer.

    As for me (and most I'd suspect), I have no real excuse.

  4. Joshua Works 8:50 p.m. on Apr 12th, 2008

    It's like the day after you buy that new car, and you start to see the exact damn car everywhere you go: once you cross the threshold into the realities of design and are suddenly aware of the millions of interfaces and interactions you have with design every day, you can't help but notice it and want to frickin' fix it all.

    The navigation screen in that car; the TV guide on your digital cable; pretty much every sign or poster or flyer or brochure or commercial or business card or food label or those damned $50 gas receipts; and things you really have no right to be criticizing in the first place (at least not out loud): friends' wedding invitations, your 8-year-old's hand-made birthday cards. Nothing's done quite right, and you're aware of it, and you've got the skillz to do something about it, if someone would've just asked.

    Oh yeah, I've got that disease.

    And I think you're right, that it takes (at least) a bit of that to be a good designer, to see the problems for just that, and to know how to fix them.

  5. Nathan Borror 11:47 p.m. on Apr 12th, 2008

    I can't tell you how many clients and bosses I've thrown for a loop by deciding at the last minute to completely redesign my initial approved design just to reignite motivation. It's usually brought on by learning from the initial design and realizing faults I can't live with.

  6. Brian Hunziker 3:13 a.m. on Apr 27th, 2008

    This is precisely how I tend to feel about my own design work, though "tweaker" is always how I've characterized my design persona: I'm not an idea person and I've always considered this to be one of my shortcomings as a designer. It's a struggle to articulate something, and once it's out there I never feel I've got it quite right, but I know precisely where I've got it wrong.

    I'm now in the early stages of a pretty massive redesign at work, and I actually feel more invigorated by the work I'm doing now than in the previous 6 months of building the darn thing in the first place. Partly it's having the time and resources to dedicate to things that were rushed, but I think it just wouldn't be any fun if there weren't something that always needed tweaking.

    The downside to this is that I have lots of perpetually unfinished personal projects lying around, the penultimate example being my personal website, the domain for which I registered in 2000. Here we are, 8 years later. It isn't done. It's like the Sagrada Familia of websites. :)

  7. Reuben Whitehouse 10:33 p.m. on May 10th, 2008

    Isn't this part of the fun of it though? Like when you make a certain recipe for the first time and it rocks but then you start thinking about how when you next make it, it'll be even more awesome with a ton of hot sauce (for example)?

    Problem with client work (and conversely, the good thing about personal projects) is the way that so often (not always) it's presupposed to be awesome; done; dusted - right off the bat; at round one; not much chance of any tweaks or improvements for at least a year or so. It's a terrible way to approach to the production of anything which you want to succeed in attracting people, doing business, whatever.

    Is it why all the best products are those which are being constantly improved, reinvented, etc. (ie. Apple anything)?

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